When you think of a trade show exhibit, just what comes to mind? For most, it’s little more than a small section of the trade show floor set aside for you to have some signage and maybe a table with your products or services listed. But they can be so much more than that, and with the right steps you can easily elevate your exhibit to something truly special. In fact, you can even use technology to really take a trade show exhibit higher. If you’re looking for a way to do so,

The trade show is one of the absolute best opportunities for businesses today to get ahead. The right trade show experience can help you boost your bottom line, connect with potential business partners, and so much more. But in order to really get the most from it, you have to take the time to really maximize your potential results. Luckily, a few simple secrets can help anyone and any business get even more from their time at the trade show. Here’s a look at some of the best

Everyone who goes to a trade show should have some kind of idea as to what their goal is. But whether it’s connecting with potential peers, generating more leads, or just showing off that new product that your business just released, one thing remains the same throughout everything – your time will be practically wasted if you fail to attract the right people to your exhibit. With that in mind, it’s worth taking a few minutes to review some of the key ways that you can attrac

It’s easy to spend so much time planning for your next visit to a trade show that you overlook some things. But while it’s vital to sink hours into making sure your exhibit has everything it needs, what about all the things it shouldn’t have in place? This is often overlooked, and it shouldn’t be. The fact is that a great trade show exhibit is made up of several components – but also free from several as well. With that in mind, let’s take a quick look at some of the primary