Is Your Exhibit Showcasing Your Brand Properly?
When you head to the trade show, what is your primary focus? For many businesses, it’s simply to drum up more revenue through whatever connections can be made. But it’s important to keep in mind that one of the main things that you’ll want to do at the show is simply to build your own brand identity. So just what steps are you taking to do so? Is your brand showcased in the right way at the trade show? Will people leave with a clear understanding of your business, your brand,