When you head to the trade show, what is your primary focus? For many businesses, it’s simply to drum up more revenue through whatever connections can be made. But it’s important to keep in mind that one of the main things that you’ll want to do at the show is simply to build your own brand identity. So just what steps are you taking to do so? Is your brand showcased in the right way at the trade show? Will people leave with a clear understanding of your business, your brand,

The trade show. Few things offer as many opportunities to a business as heading to these meetings. And when you visit a show, you’ll be able to get everything from leads to contacts with potential partners and more. But while it feels great making those connections and interacting directly with participants, what happens when the show is over? There’s where the true test of your time at the trade show comes in – how many of those leads turn to conversion? How many potential b

For many businesses, the trade show is an opportunity to build your business, connect with potential partners, generate leads, spread your brand, and more. But so many businesses go into the process with the wrong approach. Something as seemingly simple and mundane as your trade show exhibit could impact your ROI, and considering a number of factors is important to ensure that you get the absolute most form your time there. With that in mind, it’s well worth taking some time