The trade show is the one place that offers many different opportunities for any business. You may be able to network with peers or potential partners, connect with customers, see new tools and techniques, and showcase your new product or service – all in one place. But in order to do so, it’s important that you do the one thing that has to be accomplished by any trade show exhibitor – connect with attendees. If you can’t forge a connection while at the show, it’s highly unli

When your business visits the trade show, a lot of different elements will combine to create an experience that works for you and your attendees as well. But while things like how your exhibitors interact with your attendees or just how great your product or service is will have an impact on your ROI, the main thing to remember is that without a good exhibit design, you’ll struggle. The reason is simple – your exhibit will be the primary thing that people notice first, will b

Visiting a trade show is a kind of annual event – or for some businesses even a quarterly event. The bottom line is that businesses need to be able to head to a trade show and rest easy knowing that they are going to be able to make connections, build your brand, and grow your customer base in the long run. But one big mistake that is commonly made is that each and every visit to the trade show, businesses often bring along the same old exhibit time after time. Your business

It’s always important to spend money on your business in the right ways. Every investment that you make into your company should be able to help you improve your bottom line over time. But maximizing your ROI is important, and this applies to everything – including your time at a trade show. It’s easy to not think about your trade show ROI, but the fact is that when you spend money going to a show, setting up an exhibit, and paying an employee to handle the exhibit during the