When your business heads to a trade show, how successful are you at reaching your goals? Whether it’s generating leads, connecting with others in the industry, or something else entirely, making sure that you get the right ROI is vital for your success. But what you may not realize is that there are some very easy ways to go about getting even more from your exhibit. The right kind of exhibit design and the right presence at the show can have a huge impact on your success. Wi

Failing to target the right groups while at the show is something that is easy to overlook but that could end up costing your business big in terms of your ROI. Think about it - if you spend so much time targeting everyone or without any real idea as to what you need to accomplish, you’ll struggle to reach those who may actually give you their business. Luckily, there are a few simple steps you can take to help with this. ● Know Your Target - Are you selling products that

When you head to the trade show, it’s important that you do all you can to boost your ROI and make every minute count. That can involve a lot, including just attracting the right people to your exhibit, making the right impression, and leaving your business in the memory of all who come by the exhibit. But at the heart of any good trade show performance is one thing - your exhibit. Without a good exhibit design, it can be difficult to get the most from your time there. Know Y

Any business heading to a trade show will likely have its own unique goals. Whether you’re focusing on networking with peers or trying to spread brand awareness among consumers, trade shows are a vital part of any business strategy. But while you can head to a trade show and start building leads, it’s also important that you take the right steps to turn those leads into conversions. Luckily, it is actually easier than you might think to do just that. A few simple tips can mak

When you head to any trade show, it’s important that you not only make direct connections with potential leads and peers, but also that you spread your brand awareness. Branding is vital in any marketing situation, and showing trade show participants just what your business is about is a must. Luckily, it’s not that difficult to build your brand while at the trade show. It all starts with one thing – great exhibit design. And if you take the time to really invest into good ex