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Targeting The Right People At The Trade Show

The trade show is one of the best chances that businesses have to show off what they offer customers or peers in the field. But so many people arrive at the trade show that it’s often difficult to know just how to reach them. Businesses need to be able to get the right kind of return on their investment in the trade show, and one thing that is well worth considering is also something that is overlooked by many – who you are targeting. It’s a simple enough question, but one that offers you the chance to get much more from your time in the trade show. For example, consider the following: Are you introducing a new product or service for customers? Are you trying to build awareness about your bu

Easy Ways To Get More ROI From Your Trade Show Appearance

Heading to a trade show is one of the best ways to help grow your business and move it into the future. Not only will the trade show let you see what is new and exciting in your industry, but it also gives you the chance to show off what you have to offer to peers and to potential customers or clients. But the trade show floor is crowded, and it’s important that presenters do all that they can to make sure they stand out and get noticed. Getting the most return on your investment is a must, and it surprises us to see just how many people fail to capitalize on the opportunity properly. With that in mind, here are just a few ways that you can rethink your appearance at the trade show and get m

Lighthouse Exhibits Jacqueline Hake Has Been Named EDPA Midwest Chapter President

Trade shows have been a huge part of the business world for decades. Few opportunities can compare to what trade shows offer – the chance to network with peers, customers, clients, and more. Few things are more integral to a business’ success when at a trade show than their exhibit. Their trade show exhibit design must be of the highest level or else the business won’t stand out and get noticed by attendees. As such, it’s important that business leaders work alongside professional exhibit designers to help ensure that they get noticed when at the trade shows. There’s no question that exhibit design has been and will continue to be a driving force behind numerous industries since trade shows

Turning Trade Show Leads Into Sales

When you visit a trade show, there is generally one primary goal – to increase your company’s overall sales. While you may not make too many sales at the show itself, what you do there will be vital in transforming the leads you connect with into sales. As such, it’s important that you take the time to ensure that you’re doing all you can to create meaningful leads and that you take the steps needed to turn those leads into sales. Here are some of the main things to consider to ensure that you create sales from your leads. Build A Better Exhibit – Simply put, you need your trade show exhibit to stand out, look great, build your brand, and represent your company. If it’s shoddy or a poor repr


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