Trade shows can be one of the best ways to grow your business and brand. They give you an opportunity to connect with customers, peers, partners, and more. But, in order to really get the best ROI when it comes to your time at the trade show, you’ll need to make sure that you have a great exhibit. There are several things that can go into creating a great trade show display, and making sure that you have them in place is important. If you’re not sure just what you should focus on, here’s a look at some of the main things you’ll need to consider when it comes to your exhibit. Branding – Your company brand should really show through in a trade show display. Using the right colors, logos, and i

Your time at a trade show is incredibly important. During any trade show, you’ll be trying to generate leads, forge bonds with potential partners or clients, and more. As such, it’s important that you do all you can to create strong impressions in the minds of attendees. But there will be lots of competition on the floor, and standing out is vital. Luckily, social media can help. While you’ll need to start with things like a great trade show exhibit design and a good message, by integrating social media into the day you’ll be able to attract more people to your exhibit, stand out in their minds, and follow up later. Here are some tips on how to effectively use social media to improve your tr

It’s no secret that the trade show floor can be busy and hectic. Standing out is something that all exhibitors strive to do, but with so many other booths on the floor, it’s not always easy to know what to do. Often, the difference between attracting attendees and standing empty for much of the day lies in your exhibit design. And there is no better way to liven up an exhibit than to integrate some video into it. Using video displays in your exhibit offers numerous benefits: Shows that your business is professional and believes in the use of technology Adds a level of fun and excitement to the exhibit Can draw the eye of passersby, getting them to notice your exhibit Showcases products or br

Heading to a trade show is one of the most important things that businesses can do today. Not only will it let you reach out to new potential clients and customers, but you can also often forge relationships with potential partners and associates. No matter if you're there to roll out a new product, showcase your services in general, or build potential leads, there are numerous things to keep in mind when you head to the trade show. Above all else, you're likely trying to forge a connection - whether with leads, peers, partners, clients, or others. And in order to do that, you'll need to put forth some effort. The right trade show exhibit design is the foundation on which to build, but you c

The trade show is one of the few places that you can generate multiple results without investing in multiple avenues of marketing. At the trade show, you can do everything from creating new connections with peers and potential business partners to generate new potential sales leads that could turn into regular clients or customers. But in order to do so, you need to ensure that you make your brands as memorable as you can. Luckily, it isn't something that is difficult to do. There are several easy tips to remember that can help you build your brand and make sure that people remember it long after they leave the trade show floor. Here are some things to keep in mind to ensure that you get the