There's no question that technology has truly changed the world - and it's going to continue to do so. But while things like medicine and communications are obviously impacted by technological advances, many businesses don't fully realize just how much technology can impact their time at a trade show. In fact, if you embrace technology completely, you may be surprised by just how much better your experience and your outcome from it will be. If you're not convinced, just take

When you make an appearance at a trade show, what are your goals? It's likely that you'll be working towards getting leads that you can follow up on later and turn into sales. While connecting with peers and building a strong network is important as well, those leads will often have a huge impact on what kind of overall ROI you get from your trade show time. But how do you go about building stronger trade show leads and then making sure that they end up being conversions? Her

Investing in a great trade show exhibit is important for any business. After all, the right exhibit design will have a huge impact on how your time at the trade show goes and what kind of success you get from it. But over time, that flashy, cool exhibit may need some updating. Is it time to give your exhibit a facelift? It's not always an easy question to answer, but a few things can help make it clear that it is worth considering. Your Brand Changes A huge part of your time

It's no big secret that trade shows can be instrumental in spreading brand awareness, building your reputation, and helping new marketing campaigns succeed. Trade shows can let you create connections, network, generate leads, and more. But what if you're not one of the businesses that has huge, complex, and expensive trade show booths? We've all seen those massive multimedia exhibits that take up what seems like half of the trade show floor - the ones that multi-million-dolla