It's no big secret that your time at a trade show will be instrumental in ensuring your business' continued success. You'll network, connect with clients and customers, and forge new relationships with peers. But you have to also remember that in order to be successful, you'll have to create a memorable experience for the attendees as well. With that in mind, here are a few simple tips to make sure that your attendees enjoy their time at your exhibit and that they leave the s

There's no question that a huge part of trade show success means being able to effectively attract attendees to your exhibit. But what happens after they leave and the trade show closes down for the year? In order to be able to really stand out and get maximum ROI from your time at the trade show means that you have to be remembered after the show is over. There's no easy way to achieve this, but there are a few tips that can certainly help you stand out in the minds of atten

When you head to the trade show, you likely have a couple of vague ideas behind what you want to happen. In particular, most will want to increase their client base, connect with some others who can help their business grow, and introduce new products or services to the public. But how do you get the most bang for your buck - and the most from your precious time? It's not as difficult as you might think, and keeping a few basic things in mind could help you get even more ROI