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Going Beyond The Basic With Your Trade Show Exhibit

It's no secret that a great trade show exhibit will be one of the main factors in whether or not you get the best ROI from your time at a show or not. Your exhibit should do numerous things including: Attract visitors Build your brand identity Create direct engagement with participants Stand out in the minds of those who visit Those are the four keys to really succeeding at a trade show. And while custom exhibit design is the foundation on which to build, you can go well beyond the basics of images, logos, and text to create an experience that visitors will be wowed by. The key word above is 'experience'. Instead of just letting participants walk over, hand them a brochure, and send them on

Easy Tips To Maximize Your Exposure At Your Next Trade Show

For decades, the trade show has been one of the most integral aspects of operating a business and driving it forward to success. Trade shows let you network, build relationships with potential partners and clients, reach new customers, showcase new products or services, and generally help build your brand even further. But what is most important is that you take steps to maximize your exposure when you head to the trade show. After all, you aren't going to have the only exhibit at the show and making sure that you stand out is important. You'll need to do all that you can to get people to visit your exhibit and to remember you when they leave. Luckily, it's not as difficult to do as you migh

3 Easy Ways To Create A More Memorable Trade Show Exhibit

Heading to the trade show is one of the best ways that a business can forge stronger connections, build up business and client relationships, and also extend their brand identity in a significant way. But, it's also important that you take the time to create a strong exhibit that will actually be remembered by attendees. Think of just how many people are on the trade show floor, and then consider how many exhibits they’ll see during the course of their visit. Dozens? Hundreds? This means that you have to stand out in their mind. The businesses that succeed the most from trade shows are those who are remembered days after an attendee leaves the trade show. But how do you do it? At Lighthouse

Top 3 Tips For An Effective Yet Affordable Trade Show Exhibit

Few events can offer the same level of opportunity as a trade show. Your exhibit can help you forge new business relationships, find new customers and clients, and more. As such, it's important to stand out and get the best results from your time at a trade show. To do so, you'll need a good trade show exhibit. However, you don't always have to spend a small fortune on your exhibit. In fact, with a little foresight and creativity, you can create a trade show exhibit that is effective and that helps you get the most from your time at the show. Here are three tips that can help you do just that. Stay Focused - The first step to great trade show exhibits that are also affordable is to keep it s


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