When you begin planning out your visit to a trade show, you'll likely be giving plenty of attention to things like your exhibitors' pitches, what kind of ROI you expect to gain, marketing yourself on social media, and more. But what about graphic design? It's the backbone of your entire experience at the trade show, and making sure that your exhibit design uses the best possible elements of effective graphic design is a must. If you're not convinced, just take a quick look at

Your trade show appearances are unique when it comes to spreading the word about your company. Marketing efforts matter, obviously, but few things will compare to the effects of connecting directly with peers, clients, and consumers on the trade show floor. No matter what it is that you're trying to offer or showcase, the trade show is an important part of doing so. However, it's surprising just how many exhibitors fail to realize that building their brand identity is a vital

One of the biggest misconceptions about creating and building a trade show exhibit and heading to the show is that it costs a small fortune to really do so effectively. After all, some of the exhibits out there are multi-media masterpieces that look like they cost more than a home. But, that's not always the case. Good exhibit design and creation doesn't have to cost a fortune, and you can get effective results while on a budget if you just focus on being creative and achievi

When you begin planning out your visit to a trade show, it's easy to get distracted by all the variables that can occur. You'll not only need to stand out, but you'll also have to make sure that you're remembered after the visitors leave your exhibit. Great trade show displays are important, and designing them should be one of your first steps. But great exhibit design is only the first part of it. You also need to make certain that every interaction your exhibitor has with a