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The Five Best Practices for Trade Show Exhibitors

Trade shows are an important aspect of marketing and advertising for a business that not only promotes the company, products, or services, they also create vital personal relationships with prospective clients and can generate a higher number of potential leads. 1. Demos and Presentations Demos and presentations are important because this is what will entice people to skip over one booth to spend time in your booth. You want them to be visually interested and excited before they even inquire about the products or services that are offered. If there is signage below the height of the booth, then it most likely only be noticed by those who approach the booth. Any signage should be clea


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