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Creative Trade Show Displays On A Budget

Creating stunning trade show displays is one of the fundamental keys to ensuring that your time at the show actually leads to success. A good trade show exhibit today will have numerous features, including interactive aspects, brand reinforcement and more. The key goal should be to increase leads, build your brand, and create relationships with participants who visit your exhibit. But for those on a tight budget, it can seem much more challenging than it should. The reality is that you don’t need a huge amount of funds to create a good exhibit – you just need creativity and a solid understanding of what really works. Here are some examples of how to get great trade show results without spend

Social Media And Your Trade Show Exhibit

Trade shows present a unique opportunity to promote your company in a major way, and whether you’re focused on appealing to customers or on a B2B trade show presence, being able to stand out and get attention is one of the primary factors of any good trade show exhibit. While custom exhibit designs and installation is important, another thing that you’ll need to pay attention to is how you use the social media world in relation to the show. There are two things to pay attention to here – the social media side of the trade show itself, and your own social media efforts. The Trade Show Social Media Blitz Trade shows are generally tech-savvy occasions, and it’s unlikely that there isn’t some t

Harnessing Technology For Better Trade Show Performance

Getting the most from your trade show presence is important, and if you’re hoping to create a lasting impression on participants then it will be vital that you make sure you’re using all the essential elements of a good exhibit to your benefit. That means harnessing the power of technology and implementing it not only in your exhibit, but in the overall way that you market and attract participants to your exhibit. With that in mind, let’s look at a few great ways to employ that technology. Social Media Blitzes – Let the people know that you’re at the trade show and why they need to come by. Before the show, make status updates and tweets offering special promotions and contest entries relate


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