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Social Media And Your Next Trade Show Experience

Today’s technology has changed a lot of different things in the world, and that goes for trade shows as well. These are still great opportunities for you to reach out and connect with new leads and to solidify your relationship with existing customers or clients, but the tools that are often used in trade shows have changed in some very big ways. Social media is a perfect example of this. While any business operating today will likely have some kind of social media presence that they use for marketing and interacting with leads and potential clients, how many really make use of social media before, during, and after a trade show? It’s important to take a closer look at this, since integratin

Capturing Millennial Attention At Your Next Trade Show

When your company sets up its exhibit at any upcoming trade show, chances are that you’re trying to attract the most potential leads to your company as you can. But did you know that the way your exhibit design is set up will impact the kind of participants you attract? It’s true, and today far too many trade show exhibit designs ignore the importance of wooing the millennial crowd. Millennials are becoming the primary attendees at trade shows, and they’re out there in huge numbers. That’s why a boring, generic exhibit design with little more than some signage and maybe a Billy Mays style salesman just isn’t doing the trick anymore. Today’s savvy shoppers want more, and your design needs to

Building Personal Relationships At Trade Shows

When you schedule an appearance at a trade show, what do you think about accomplishing? For most, the answers are things like driving up interest in a business, making new connections, and hopefully improving your brand identity and your bottom line. But there’s something else that your exhibit should do – create a personal relationship with participants. For many, this isn’t always something that is easy to do. There are a few key things that can help you, however, and they range from how you react to a participant to what your overall exhibit design is like. Let’s take a closer look at some of the standout ways to build a personal relationship through your trade show exhibit. First of all,


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