Trade shows can provide a wide range of benefits to anyone who sets up an exhibit and attracts visitors. But it’s important that you don’t just view each visitor to your exhibit as another in a long line – instead, you need to turn them into participants of the trade show. In other words, you should get them engaged and involved in order to create an experience that will be mutually beneficial.
Here are some of the key reasons that turning a trade show visitor into a trade
Trade shows can be one of the most effective ways to generate leads, create buzz about your business, and build connections within the industry. But there are plenty of right and wrong ways to go about exhibiting at one of these shows, and it’s important that you know how to get the most from your next trade show exhibit. Here are 5 of the key tips to keep in mind. 1. Set your goals and purpose clearly – Know what you’re trying to accomplish before you arrive. This includes k
Trade shows have been a major part of the business and industry world for years. Few places provide the same kind of opportunity to showcase your company’s expertise, stand out, and network. And while things like a great custom exhibit will certainly impact your success at the trade show, it’s also important that you look beyond the basics and start embracing everything that the world today offers to you. A perfect example of this is social media. Adapting social media and pu
Trade shows have become one of the best ways to generate leads, create buzz about your product or service, and stand out in a crowded industry. But the trade show floor is crowded too, and often chaotic. It’s important that you take steps to really stand out and get noticed. And while flashy exhibits can help, there’s something more important to pay attention to – creating a memorable connection with those on the floor. Making a strong impression is the key to being remembere