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A Better Trade Show Exhibit

Trade shows have changed a lot over the years, and while the general idea behind them is the same the actual way that displays are set up and how they impact visitors to the booth are much different. The use of technology and a deeper understanding of solid marketing techniques means that today’s exhibitors are laser-focused on getting results. It’s important that you plan and develop your exhibit with a few key points in mind if you want to be sure to stand out. Create a strong impression on visitors, to get the kind of return on your investment that you deserve. Here are a few things to keep in mind. Lightweight – Simply put, trade show exhibits don’t have to weigh as much as a small house


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