5 Things Your Trade Show Exhibit Needs

A full-service exhibit company can make a huge difference in giving you the edge you need to have a successful trade show. But much of this success will ride on you making smart decisions about the exhibit itself. Here are five things you should work toward with your full-service exhibit company on your trade show exhibit.
Name Placement
Your name is who you are, so the placement of your company’s name somewhere easy, prominent, and visible on your exhibit is crucial. This is an important design decision, and you have plenty of space to play with. Ensure that you give this a lot of thought to how quickly people see and recognize your business name on the show floor as they approach and enter your exhibit.
Slogan
In a similar vein to your company’s name, a slogan or other type of short, descriptive phrase can play an important role in marketing yourself. For example, if your business specializes in electrical wiring, a brief message like, “We’re the wiring people,” makes it clear to everyone what your role and product are.
Lighting
Visibility is another important aspect of an exhibit, and this is determined largely by your lighting situation. Depending on what kind of overhead lighting you have in an exhibit hall, you’ll likely need to rely on additional light sources. Fortunately, a variety of LED lighting systems now exist for many needs, so determine what your lighting needs are, whether that’s strictly for meetings, or specific types of product demonstration, and invest accordingly.
Product Demonstrations
You should be working particularly hard on this if it’s relevant. The product demonstration is often the single action that makes or breaks a sale if you are offering a product. Ensure that you and your staff are familiar with the demonstration process and can perform it smoothly, consistently, and repetitively.
Simplicity
This is overall advice that applies to your entire exhibit. Whether it is the design of the exhibit itself, your décor, or even your protocol for product demonstration, ensure that everything is clean and simple. This means that the experience at your exhibit is efficient and comprehensible, boosting your odds of making it more memorable. Complexity adds time that can detract from the overall positivity of your exhibit experience, so take the time to streamline things and ensure that nothing requires additional time, explanation, or effort on the part of visitors.
If you want to work with an experienced full-service exhibit company to ensure the success of your trade show, contact Lighthouse Exhibits. We can help.