4 Ways To Successfully Interact With People At Trade Shows

Published July, 2023

One of the best ways to have a good trade show experience is to work with an experienced full-service exhibit company to build your exhibit. However, that’s only half the battle. Once you and your employees are at the exhibit, it’s up to you to make the most of it and interact with the attendees who visit. Here are four ways to ensure that these interactions are more productive.

Ask Questions

This is the cornerstone of successful sales and promotion. It’s not productive to simply lecture someone about how your product or service may benefit them since you don’t know if this is true yet. However, if you and your employees take the time to ask questions, get opinions, and find out what a potential client or customer is looking for, this quickly lets you hone in on the specific aspects of your product or service that would be of the most benefit to the person being talked to.

Take Promising Prospects To Lunch Or Cocktails

While it may be important to wine and dine existing clientele to strengthen business bonds, this can also be a crucial bridge builder for establishing new relationships. Always set aside a budget for business meals to acquire new businesses, not just maintain established connections. It’s important to be judicious about picking which new potential clients or customers are worth this extra investment of time and money.

Find Connectors & Leverage Their Strengths

Everyone knows someone who seems to know everyone else, and in business, these “connectors” can be invaluable for companies to establish talks with new potential clients or customers. People are more receptive to interactions and more at ease when introduced to situations with someone they already know and trust. A reference from “connectors” can often avoid many unnecessary barriers to directly connecting to the clients or customers you need.

Qualify Prospects Fast

One of the least productive uses of time is you or an employee talking to someone who will never become a client or customer. It’s important to reduce the amount of time wasted in doing this. Various tools and techniques, such as using business card scanner software, let you quickly check on a person’s business and credentials to see whether it would be worth the investment of time and effort to speak to them about business interests.

If you’re considering participating in a trade show and want to plan your exhibit, we can help. Contact ,Lighthouse Exhibits, and we can assist you with designing and constructing your trade show exhibit.